Northwind
A B2B logistics startup with a great product and a quiet pipeline. We rebuilt their positioning, site and outbound around one sharp story, and let AI do the heavy lifting.
Great product, invisible story.
Northwind had paying customers and a product people loved once they tried it, but the website said everything and nothing. Prospects couldn't tell in five seconds why it mattered.
The brief: make the value obvious, shorten the sales cycle, and build a system the small team could actually run without an agency on retainer.
We didn't need more words. We needed the right ten.Founder, Northwind
One story, wired everywhere.
We ran a positioning sprint to find the single sentence that landed, then rebuilt the homepage, sales deck and outbound around it. An AI content engine turned that core story into dozens of on-brand variations for email and social, drafted in minutes, not days.
Everything shipped on a fast, modern stack the team owns and updates themselves.
