Notes on marketingthat thinks.
Essays and field notes on strategy, AI and building things that work. No fluff, no growth-hack listicles.
Positioning: the ten words that sell
Most businesses say everything and land nothing. Sharp positioning is the handful of words that make the value obvious.
Why an MVP beats a perfect plan
A working prototype in front of real users beats a flawless plan every time. Why we build MVPs before betting the budget.
AI in marketing: leverage, not replacement
AI is a tool, not a strategy. Here is how to use it as leverage in your marketing without outsourcing the thinking.